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8 Tips to Create Amazing Facebook Ads for Plastic Surgeons

/ Digital Marketing / By

If you are a plastic surgeon looking to create high-converting lead generation ads for your practice then you have come to the right place.

My name is Jason and I help tons of small and medium-sized businesses generate tons of leads for as low as $6 each.

The Facebook advertising platform is so vast and ever-changing that it can be tough to keep up with the latest trends, but if you want to stay ahead of the curve then you need to know what’s working right now.

Here are 8 tips to create amazing Facebook ads for plastic surgeons:

1. Keep it relevant

Your Facebook ads should be highly relevant to your target audience. This means creating ads that are specifically targeted to potential patients that want to get a procedure done by you. To make sure your ad is relevant I always like to make up your perfect patient demographic by deciding:

  • what gender are they
  • how much they make per year
  • where do they live
  • what kind of job they have etc.

This way you can make sure whatever the messaging you use in your ad, the more likely it will be relevant to your target audience.

2. Make sure you have a great offer

Facebook ads for plastic surgeons need to have a great offer that will entice people to click on it. This could be a free consultation, a discount on a procedure, or anything else that would make someone want to learn more about your practice. This is the absolute best way to get your foot in the door. Make sure it is a low risk for the potential patient, that’s why a FREE offer always works the best.

3. Make sure you make it scarce

People are more likely to act on an offer if it is scarce. This means that you need to make sure you put a time limit on your offer or make it so that there are only a limited number of people who can take advantage of it. This will create a sense of urgency and get people to act fast.

4. Videos are king

Videos are the best type of content you can use on Facebook right now. Facebook gives preferential treatment to videos in the newsfeed algorithm, which means that your video ads are more likely to be seen by potential patients than any other type of ad. Also, you can use a variety of videos such as:

  • Video testimonials
  • Personal introduction video
  • Video explaining the benefits of your offer etc

5. Use a call to action

Facebook ads for plastic surgeons should have a strong call to action that tells people what you want them to do. This could be something like “click here to book a free consultation” or “call now to claim your discount”. The more specific you can be with your call to action, the better.

6. Send traffic to a landing page

When people click on your Facebook ad, you want to send them to a landing page on your website. This is a special page that is designed to convert visitors into leads. Your landing page should have:

  • A headline that matches the ad copy
  • An image or video
  • Your offer
  • A form to collect contact information etc

7. Follow up with your leads

Once you have collected someone’s contact information, it is important that you follow up with them. The best way to do this is to set up an automated email sequence that will deliver your offer and continue to build trust with the potential patient.

8. Test, test, test!

The only way to know what works best for your Facebook ads is to test different ad styles, images, videos, offers, and calls to action. Facebook makes it easy to split-test your ads so that you can see which ones are performing the best. I recommend testing one element at a time so that you can see which change is having the biggest impact on your results.

How to get leads with Facebook ads for plastic surgeons

If you are like many of the doctors I come across then your schedule is probably pretty busy to sit down and create a Google campaign or learn how to make a landing page.

So that is where I come in.

If you are interested in having a landing page built for you for Free and your first month of Ads done for you at no cost then read closely.

Then schedule a no-risk and obligation-free Zoom meeting with me here!

You will learn how I can help you create 291% more business using an all-in-one A.I. eco-system designed to turn leads into new paying clients.

Talk to you soon!