Facebook lead generation ads are a powerful tool for any business looking to expand its customer base. But crafting a successful ad can be tricky – you need to strike the right balance between offering something of value and coming across as too salesy.
You may stop to wonder why thousands of people have seen your ad on Facebook but not one person has opted in and become a lead. This is such a frustrating thing business owners all over the country face.
“Why are my Facebook ads not working?”
If this is a question you may have asked yourself recently. Then keep reading, and let Jason give you some advice on how you can create a winning Facebook lead generation ad.
#1 Your Offer Stinks
The first and most common mistake people make when running Facebook lead generation ads is not having a strong offer. Your offer needs to be something that will entice people to hand over their contact information.
Think about what you can give away that would be valuable to your target audience. It could be a free sample, a free guide or ebook, or even a large discount for first-time buyers.
Whatever it may be you will notice a common theme above. Your offer needs to be either free or heavily discounted, especially on Facebook. You are looking to entice impulse buys and sign-ups. Not generate thousands of dollars worth of transactions, which will happen later in the funnel.
#2 You Need To Use Videos
All Facebook ad types are not created equal. In fact, some ad types perform significantly better than others. And when it comes to Facebook lead generation ads, video is king.
The first thing you need to understand about using video in your Facebook ads is that you don’t need Hollywood production values to create an effective video. You just need something that will capture the attention of your target audience.
Videos increase engagement and help more people stop scrolling and take a look at your ad. So if you can, always go with videos instead of pictures.
#3 Stop Using Clickbait
When you’re running Facebook lead generation ads, you need to make sure your headlines are attention-grabbing. But that doesn’t mean you should resort to clickbait.
Your headline should accurately reflect the content of your ad. If people feel like they’ve been misled, they won’t be likely to opt into your offer – no matter how good it is.
A good rule of thumb is to make sure your headline is no more than 20 words long. Facebook limits the amount of text you can use in your headline, so you want to make sure you’re using every character wisely.
#4 Target The Right People
One of the most important aspects of any Facebook ad is targeting. You need to make sure you’re targeting the right people with your ads, or you’ll just be wasting your time and money.
There are a number of different ways to target people on Facebook. The most common is by using demographics like location, age, and gender. But you can also target people based on interests and behaviors.
The key is to experiment with different targeting options and see what works best for your business. There’s no one-size-fits-all solution when it comes to Facebook advertising.
#5 Don’t Be Afraid To Test
When it comes to Facebook lead generation ads, testing is essential. You need to test different ad types, offers, copy, images, and videos to see what works best for your business.
The only way to know for sure what works is to test different options and see how they perform. Don’t be afraid to experiment and try new things. The only way you’ll find what works best for your business is to test, test, test.
Now that you know what not to do when running Facebook lead generation ads, it’s time to start creating some ads of your own. Just remember to keep these tips in mind and you’ll be on your way to creating winning Facebook ads in no time.
Still No Success?
If you are like many other businesses Jason works with, sometimes it seems no matter what you do or how hard you work at it, you still get no leads with Facebook Ads.
If this is you the best piece of advice Jason can give you is “don’t give up.”
In fact, Jason would love to take a look at the Facebook ads you’ve tried in the past and give you some suggestions to make them better.
And guess what? This consultation is totally FREE and comes with no strings attached.
Schedule your free Zoom meeting with Jason here!