Google Ads can be a great way to get new leads for your business, but they can also be a bit confusing if you’re not sure what you’re doing. Fortunately, expert digital marketer Jason is here to explain how to master google ads for local businesses and get tons of new leads for cheap.
Google ads are a great way to get new leads for any local business, but without the right knowledge or strategy, you could be wasting your hard-earned money on ads that no one sees or cares about.
Jason’s tips and tricks for mastering google ads will help you get the most out of your ad spend, and he explains everything in a way that’s easy to understand. Whether you’re new to google ads or you’ve been using them for a while but haven’t had much success, this blog post is a must-read.
Tip #1 – Create a No-Brainer Offer.
The first tip is to create an offer that’s so good, that your potential customers can’t resist it. Think about what would make someone want to click on your ad, and then make sure your offer reflects that. It should be something that’s relevant to your business and that will appeal to your target audience.
Tip #2 – Stick To a Budget
A huge problem Jason sees many local businesses doing is creating a daily budget that is too high which makes them blow through their ad spend in a week or less. If you’re just starting out with google ads, it’s important to start small and gradually increase your budget as you get more comfortable with the system and this also allows you to optimize your ads after some time.
Tip #3 – Target The Right Location
One of the most important aspects of google local ads is targeting the right location. You want to make sure your ad is being seen by people who are actually in your target market. The last thing you want is to waste your money on ads that no one in your target market will ever see. If you provide a service to a suburb of Chicago, target that zip code. Try to avoid picking the whole city of Chicago and especially the whole state of Illinois.
Tip #4 – Use Negative Keywords
Another important tip is to use negative keywords. This ensures that your ad isn’t being shown to people who aren’t interested in what you’re selling. For example, if you sell wedding dresses, you would want to use negative keywords like ” prom” or ” Halloween.” This ensures that people who are searching for those terms won’t see your ad and click on it by mistake.
Tip #5 – Optimize Your Ad Copy
Last but not least, Jason recommends optimizing your ad copy. This means making sure your ad is relevant and interesting to potential customers. You want to make sure your ad stands out from the rest and that it includes a call to action that will make people want to click on it.
What To Avoid When You Create Your Google Local Ads
Now that you know what to do when you create your google local ads, here’s what you should avoid doing:
– Don’t use generic keywords. If you use keywords that are too broad, your ad will be shown to people who aren’t interested in what you’re selling. If you are a Dentist. Don’t pick keywords like “dentist” pick more like “Invisalign near me” if that is what you offer.
– Don’t use too many keywords. Using too many keywords can make your ad hard to track and manage. It can also make your ad appear spammy, which will discourage people from clicking on it.
-Don’t send traffic to your website, use a landing page instead. Landing pages are designed to convert visitors into leads, so they’re the perfect place to send traffic from your google ad.
Need Help With Google Local Ads?
If you’re having trouble creating or managing your google local ads, contact Jason today. He’s an expert in digital marketing and can help you get the most out of your google ad spend.
He has been able to get local business leads for as low as $6 each!
Sign up for a FREE Zoom meeting with Jason today! Plus you will get a free landing page made custom for you to use just by speaking with Jason, no strings attached!
