As more and more consumers go to social media for recommendations on what to buy, e-commerce influencer marketing has emerged as a very successful form of industry promotion.
Since the majority of revenue for e-commerce businesses comes from website sales rather than foot traffic, it stands to reason that these businesses would benefit significantly from employing this proven marketing strategy.
In this piece, Jason Marzec will tell you all you need to know about influencer marketing for e-commerce.
What Is Influencer Marketing?
Influencer marketing uses well-known people to spread the word about a brand’s wares online.
Marketers in the e-commerce industry employ this method to get the word out about their wares by having influential users and creators suggest them.
Jason Marzec believes that instead of spending money on broad-reaching paid advertising, you may focus on reaching a specific audience by leveraging the authority of influential content creators in your field.
What is E-Commerce Influencer Marketing?
The term “e-commerce influencer marketing” refers to using influential people to promote online retailers.
Online retailers like Amazon, ASOS, and Fashionova fall under the umbrella term “e-commerce.”
Whether or not a business has a physical storefront, the spread of the internet has led to an increase in the number of websites via which goods and services they offer to customers.
For a successful influencer marketing strategy, Jason Marzec suggests promoting a wide variety of popular e-commerce commodities like books, electronics, music, and computer programs.
Types Of E-Commerce Influencer Marketing
There is a broad spectrum of influencers, with some having a relatively modest fan base and others boasting millions of followers worldwide.
Finding the ideal influencer for your campaign requires thinking through your objectives, budget, and intended audience.
Below, Jason Marzec explains the five most common forms of influencer marketing.
Nano-influencers are influential social media users with between one thousand and ten thousand followers.
Their audience size may be small, yet they keep everyone’s attention.
If an influencer often responds to comments, broadcasts live videos, or sends their followers private messages. They will develop a closer bond with their audience.
The micro-influencers of social media have between 10,000 and 100,000 followers. They’re well-liked and boast an impressively high rate of participation. These people have a large following because they trust their judgment on a subject or sector.
Macro influencers often have between 100,000 and 1,000,000 followers. Even if they have yet to make it to the A-list, the content they produce on this platform is trusted and influential.
If your brand’s objective is to maximize all three metrics (reach, brand awareness, and conversion), then macro influencers are your best bet.
Mega influencers are A-listers because of their enormous popularity and one million-plus followers. Those with such sway are typically world-famous actors, musicians, politicians, and athletes.
Working with influencers with a huge following can help bring attention to your company worldwide.
Celebrity influencers are typically A-list celebrities like actors, athletes, and musicians who have amassed a massive fan base of more than 10 million people.
They have widespread appeal among people of many ages and backgrounds. Because of this, they are helpful for firms aiming to reach consumers of all ages.
The Importance Of Influencer Marketing In E-Commerce.
Below, Jason Marzec discusses why influencer marketing is so crucial for e-commerce.
Loyalty to your brand can be increased by cultivating long-term connections with various influencers. When people begin associating your brand with influential people, their followers will grow devoted to your product.
It’s much simpler to win over genuine customers than influencers, so ensure their followers can genuinely benefit from your items.
You may boost consumer confidence in your e-commerce business and your brand with the help of influencer marketing.
When someone they know endorses a company or product, that person’s opinion carries more weight.
Fans follow influencers because they trust the advice they give. In fact, after hearing a product recommended by an influencer, 61% of consumers are more likely to make a buy.
The goal of e-commerce influencer marketing is to boost traffic, conversions, and revenue for an online business.
You can exploit an influencer’s popularity to increase click-through rates on your ads and social media posts and the number of people who visit your site overall.
Jason Marzec hopes you found this article helpful in learning what is influencer marketing and why it’s essential for every eCommerce business.