When it comes to online marketing, there are a lot of strategies to choose from. But which ones are the best for your small business?
My name is Jason, and I am a professional digital marketer with over 7 years of experience specializing in PPC and Google ads. I assist eCommerce businesses to grow their revenue and sales by developing PPC advertisements that have a 7x ROI. I could therefore deliver $7000 in sales to your store if you spent $1,000 on advertisements.
I’ve put together a list of six tried-and-true techniques that will help you reach your target audience and boost your bottom line.
Whether you’re just starting out or you’ve been at this for a while, these online marketing strategies will help you take your business to the next level.
Reach Your Customers With Google AdWords (PPC Ads)
Google AdWords is a powerful online marketing tool that small business owners can use to reach new customers.
PPC ads appear at the top of Google search results, so they’re one of the first places potential customers will see your business. And because AdWords is a pay-per-click advertising program, you only pay when someone clicks on your ad. When a user clicks on one of these ads, the business pays a small fee to the search engine.
That means you’re only paying for leads that are actually interested in what you have to offer. It’s a great way to target potential customers who are already looking for what you have to offer.
For example, if you sell women’s clothing, you can use PPC ads to target women who are searching for clothes online. So, google ads are necessary for every business.
The Power of Content Marketing
When it comes to marketing your small business, content is key. By creating and sharing valuable, relevant, and consistent content, you can attract more leads and customers to your business.
But what kind of content should you create? That depends on your business and audience. Some effective types of content include blog posts, e-books, infographics, videos, social media posts, and email newsletters.
Always make sure it’s helpful and interesting to your target audience. And be sure to keep it fresh, so people keep coming back for more.
Get Personal With Email Marketing
The most effective marketing strategy for small businesses is email marketing. This involves collecting the email addresses of your customers and sending them regular updates about your products or services.
But don’t just blast out emails to your entire subscriber list without first personalizing them. Address each customer by their first name, and make sure the content of your emails is relevant to their interests.
This will help you build trust and keep your customers coming back for more.
Know Your Audience Through Social Media
One of the best online marketing strategies for small businesses is to know their audience through social media. In understanding their wants, needs, and demographics, businesses can cater their online marketing strategy to reach these people.
For example, if you are a women’s clothing store, you will want to tailor your social media posts and advertisements to women. You can do this by using images and language that appeal to women, as well as by targeting female-dominated groups on social media.
In doing this, you create a connection with your customers and show that you understand them. This builds trust, which can lead to more sales in the long run.
Leverage the Benefits of Search Engine Optimization
You might be thinking, “SEO is too hard,” or “I don’t have time for that.” But the truth is, SEO is not that difficult, and it’s definitely worth the effort.
Here are four reasons why SEO is a must for small businesses:
– SEO can help you reach a wider audience.
– SEO can help you rank higher in search results, which means more people will see your business.
– SEO can help you improve your click-through rate, which means more people will visit your website.
– SEO can help you build trust and credibility.
SEO is an important part of any online marketing strategy, and it should not be ignored. If you’re not sure where to start, there are plenty of resources available to help you get started, including Moz’s Beginner’s Guide to SEO.
Connect With Customers via Video Advertising
You might not know this, but over 80% of people say they’ve been convinced to buy a product or service after watching a video. That’s a pretty big deal, and it’s something you can’t afford to ignore.
Video advertising is one of the best online marketing strategies for small businesses because it allows you to connect with your target audience on a personal level. You can show them who you are, what your company is all about, and what your products or services can do for them.
Plus, video advertising is extremely versatile. You can use it on social media, on your website, in email marketing campaigns, and more. There are endless possibilities for how you can use video to boost your small business’s success.
Need Help with Scaling your Small Business with Digital Marketing?
If you’re careful, these marketing strategies can be a terrific way to quickly reach a wide audience, but if you’re not, you might find up spending more money than you should.
In this article, we discussed six killer online marketing strategies that are practically guaranteed to help your small business succeed. But don’t stop there!
Keep learning and testing new techniques to find what works best for you and your unique business. If you have tried all these strategies and did not get results, then schedule a call with me today.
Even if you decide not to work with me, you will still greatly benefit from this 30-minute meeting and be able to use it to build a marketing strategy for your brand.
But if you choose to work with me, I can boost your company’s growth by up to 150% in just two weeks. I can get you new leads for as little as $6 per and help you get a return on investment of 5-8 times your initial ad expenditure.
And guess what? There are no fees or restrictions associated with this consultation.