Performance Max is a new campaign type that lets performance advertisers use one Google Ads campaign to access all of their inventory. This includes YouTube, Display, Search, Discover, Gmail, and Maps. The main idea behind Performance Max is to complement your keyword-based search campaigns so you can reach more potential customers through all of Google’s channels.
Performance Max was designed to help you create conversions based on your specific goals. By using Smart Bidding, Performance Max aids in optimizing performance for various channels automatically and instantaneously. Furthermore, this application utilizes Google’s automation technologies incorporating data such as bid strategies, budget optimization, target audiences, creatives advertisement objective (CPA or ROAS target,) and other optional feeds you may have at your disposal.
Benefits Of Performance Max Campaigns
Find more customers who will convert.
- You can optimize your goals to better reflect your business needs and increase conversions or conversion value.
- Performance Max allows you to engage customers across Google’s channels, including AdWords and more.
- With Google’s ever-evolving understanding of what consumers want and need, Performance Max can help you tap into new customer segments that you otherwise might not have discovered.
Increase your value
- By assessing data points across channels, you can determine which aspects of your marketing strategy are most effective in driving customers to conversion.
- Machine learning models help create better predictions for things like which ads, audiences, and creative combinations will work best for you.
Gain valuable insights
- Not only does Performance Max asset reporting tell you which creatives are working, but it also helps optimize your campaign for better ROI.
- Trending data, like increased search volume, can give you clues about changes in performance and help inform your wider business strategy.
Should I Use Performance Max Campaigns?
You should use Performance Max when:
- Your advertising goals might be increasing online sales, maximizing leads, or something else.
- You want your ads to perform as best as possible, no matter where they appear.
- You want to use a single campaign for all of Google’s advertising channels.
- You want to reach a broader audience and increase conversions by targeting beyond keywords.
Google Ads Uses Machine Learning
Google Ads automation takes machine learning and designs an ads campaign catered to your specifications in order to help expand your business. When you input data such as budget, business goals, and conversions that you want to measure, Google Ads automation will target potential customers who most likely respond well to your ad. By doing so, it creates a more efficient way to run an advertising campaign that saves money while also increasing productivity.
Smart Bidding technology is designed to help you determine the best options for your campaign and make real-time decisions on how to bid in each auction. Machine learning algorithms are enhanced when you add audience signals, such as demographic information or user behavior data, to your Performance Max campaign.
New Campaign Inputs
Performance Max not only employs machine learning models to optimize bids and placements, but also allows you to contribute important inputs like audience signals and high-quality text, images, and videos. These additions can significantly amplify your campaign’s success.
You can also tell Google Ads which conversions are most valuable to your business by assigning conversion values and creating value rules. You can also create account-level brand safety settings to prevent your ads from appearing on certain types of content.
Need Help With Your Performance Max Campaigns?
Googles Performance Max Campaigns can be a great way to reach a large audience quickly, but if you’re not careful, you can end up spending more money than you need to. In this article, we’ve discussed why it is important to use performance max campaigns and how they can help your business convert online better.
If you’ve tried performance max campaigns before but can’t seem to create a successful campaign for your business then schedule a call with me today.
This 30-minute meeting will be packed with value that you can take back to your business to create a killer performance max campaign even if you don’t decide to work with me.
All the information you get will be for you to use.
But if you do decide to work with me I’ll help your business grow by as much as 150% within 2 weeks. I will get you a return of 5-8x of your initial ad spend and can get you new leads for as low as $6 a pop.
If you think this is something that can help your business grow online then I would be happy to have a chat with you.